(Part 2) How you can become…
The most trusted voice in your market
JFK’s killing stunned the country. Americans were shocked. And Walter Kronkite earned the country’s trust with the way he reported it.
Last time, I promised I’d explain how you can become “the most trusted voice” in your own industry.
(Hopefully, without an assassination.)
You can read my previous message here if you missed it.
First though, stop and ask yourself this:
What key elements did Kronkite possess to win the trust of the whole country? And how can you emulate him?
Walter Kronkite had a podium. As the anchorman of CBS News, people heard his voice.
His podium alone wasn’t enough though. Newscasters at other networks had a podium, too. They were just as visible as Kronkite.
However, Kronkite had more. He projected humanity. The others came across as stiff and uncaring.
When Walter Kronkite announced the death of John Kennedy, we could tell he felt it.
- It was real.
- He seemed authentic.
- He felt human.
What can you learn from Walter Kronkite?
Humans are still humans. We still respond to someone real, authentic and human the way we did 60 years ago.
If you have a podium and you come across as real, authentic and human, you can become the most trusted voice in your market.
Next time, I’ll tell you how to create your own podium and how to show your own authentic humanity to your market.
It’s one of those “secrets” that’s hidden in plain site.
Jack Heald
Producer • Host
38atoms Podcasts
PS: Spoiler alert. Podcasters are the new Kronkites. Not sure how to start? Grab a copy of the free guide How to Produce and Publish a Podcast Epsisode for step-by-step instructions.