(Part 5)
Why Do People Like You?
People trust people they admire. And people trust people who are like themselves.
And if you are someone people admire and also think are relatable, then you are miles ahead of your competition.
Think about how much time you spent with the people who became friends. Getting to know someone takes a lot of time.
What if you don’t have the time?
Then you need to carefully craft a persona that people instantly admire and instantly relate to.
Here’s how to do that.
Your persona is not your personality. Your personality is who you really are.
Your persona is who people perceive you to be.
It takes time to get to know a real person.
It takes not-long-at-all to get to know a persona.
I’ve distilled the elements down to 5 elements:
- A recognizable face
- Your most obvious quality balanced by…
- Your most surprising quality
- Your biggest fear or flaw balanced by…
- Your strongest value
For a quick tutorial in how to craft your persona, download my free guide here.
If you want a deep dive, then check out my Irresistible Persona course.
Jack Heald
Producer • Host
38atoms Podcasts
PS: Next time, I’ll share with you the equipment you need to produce your own podcast.