Podcast Analytics How to InterpretPodcast Listener Numbers How many people listen to a podcast? Podcast hosts publish “listener numbers”, but those numbers can be a little “squishy.” To understand why, you need to understand a little of the...
(Part 5) Why Do People Like You? People trust people they admire. And people trust people who are like themselves. And if you are someone people admire and also think are relatable, then you are miles ahead of your competition. Think about how much time you spent with...
(Part 4) The Three P’s of Trust Building The more you listen to someone, the more you trust them. You can’t help it. It’s how we are wired. That’s one reason why we trusted Walter Kronkite: because we listened to him a lot. Kronkite’s advantage over his...
P.D. Mangan wrote this morning: “Historically, writing progressed from pictographs to letters, but is now going in reverse.” This is a trend I’ve been observing for almost 20 years, (coincident with the rise of the internet.) We’ve drifted from...
(Part 3) The Kronkite Effect Time Builds Trust There is no substitute for time together. And that’s doubly true for persuasion. Walter Kronkite spoke with his audience for 2 ½ hours each week. All that time they spent listening to him had an effect. It made...
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