The Trusted Voice: Part 4
(Part 4) The Three P’s of Trust Building The more you listen to someone, the more you trust them. You can’t help it. It’s how we are wired. That’s one reason why we trusted Walter Kronkite: because we listened to him a lot. Kronkite’s advantage over his...
The Trusted Voice: Part 3
(Part 3) The Kronkite Effect Time Builds Trust There is no substitute for time together. And that’s doubly true for persuasion. Walter Kronkite spoke with his audience for 2 ½ hours each week. All that time they spent listening to him had an effect. It made...The Trusted Voice: Part 2
(Part 2) How you can become… The most trusted voice in your market JFK’s killing stunned the country. Americans were shocked. And Walter Kronkite earned the country’s trust with the way he reported it. Last time, I promised I’d explain how you can become “the...
The Trusted Voice: Part 1
It’s high noon on Friday. “As The World Turns” is just starting on TV. Walter writes stories. Lee watches a parade go by. John waves to the crowds.
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